From today we will be temporarily suspending production until it’s safer to reopen. These are unprecedentedly difficult times. We feel for our team,...
These are anxious times. As the COVID-19 pandemic continues to spread we are taking additional safety measures in line with WHO and government...|
We’re proud to be one of the founder members of The STCC (Sustainability in Textile Care Committee). Formed over a year ago, the...|
We’re SO proud to have received The Green Impact Award at The Laundry & Dry Cleaning Awards (The LADAs) on Thursday 7th November...|
Ideal was the first to introduce auto dosing equipment into British commercial laundry. Today, the Ideal engineering team continues to research, test and...|
A BETTER WAY TO CLEAN WITH VERSATILE EQUIPMENT, COOLER CHEMISTRY AND SIMPLE PROCESSES CLEAN SURF wet cleaning combines the best cleaning power and...|
Massive congratulations to Jonny, one of our brilliant Field Chemists, who triumphed in the Richmond Marathon on Saturday! He came in second overall,...
The newly opened and genuinely inspiring Girbau Experience Centre (GEX) at their headquarters in Vic, in the Barcelona Province, Catalonia is a unique...|
Introducing, the brand new Ideal laboratory. We loved the time worn solid wood benches & heaving cupboards from our old laboratory… lots of...|
A few years ago, we realised that even though we cared about environmental sustainability, we weren’t doing enough to demonstrate it. Since then...|
We need you! Eco Laundry Powder Trial We are looking for 5 small independent UK laundry sites who are willing to take part...|
It’s that time again. We’re here to make you aware of our Seasonal Opening Times for Christmas and New Year, to ensure you’ve...|
Congratulations to Michael Manktelow, our deserving (and humble) winner of Trainee of the Year at the fourth annual Laundry & Cleaning Today LADA...|
Here’s a technical spotting demonstration by the award-winning Chris Francis, using the Ideal Professional Spotters on a Ghidini GB-S88C spotting table at ExpoDetergo,...|
Four years on and the #LinenPreservationSociety – this time made up of Michael, Hannah and Phillip – headed for Milan by road… all...|
Sock Story by Eleonora Marton & CK Smouha is out today! This beautiful hardcover children’s book is illustrated by our good friend, the...|
You’ve got to hold and rinse But do it at the right time It can be slow or fast Get to the...|
Ideal and Laundry Efficiency Announce Collaboration British commercial laundry detergent formulation experts, Ideal announce R & D collaboration with ozone technology specialists, Laundry Efficiency to reduce...|
Here’s a film by the charming Nicola Tignonsini (in association with Ghidini Benvenuto and Girbau UK) to give you an idea of what to...|
Earlier this month we took a road trip to Amsterdam to visit Interclean, the largest professional cleaning exhibition in the world and a major...|
Clean up in aisle two! Ladies and Gentlemen, welcome to the Ideal Shop ‘n’ Wash. Laundry, wet cleaning & textile care products –...|
I was very fortunate to be selected as part of the 2018 WCL Travelling Scholarship, hosted by Girbau (9-12 April). Other than the great...|
Laundry getting you down? Nevermind… “We’re reputed, advantageous Here we are now, with destainers Undisputed innovators Here we are now, bulk containers Hello....|
Step right up… Everyone’s a winner. Bargains galore. That’s right, you need laundry detergent? We’ve got laundry detergent. No muss, no fuss. Skip...|
LAUNDRY & CLEANING NEWS, APRIL 2018 Don’t Stop ‘Til You Get Enough!… Look who’s back on the cover of the Laundry & Cleaning...|
We are proud members of CINET (Comité International De L’Entretien du Textile) – the international umbrella association for professional textile care (PTC). As part...|
Laundry: I got spills, they’re multiplying. And I’m losing control. ‘Cause the powder, they’re supplying. It’s un-edifying! Ideal: You better shape up, ‘cause you need...|
The Laundry & Dry Cleaning Awards 2017 (The LADAs) took place at Mercedes-Benz World, Brooklands in Surrey, on Thursday 2nd November and we were so...|
Hourra! Here’s Rapolas (Export Manager) and Darren (Operations Director), picking up the Trophée JET Expo 2017 du Développement Durable (CINET Best Practice Sustainability...|
Jet Expo, Paris Expo, Porte De Versailles Hall 5, Booth E18 14-16 Octobre, 9am – 6pm À LA RECHERCHE DE DISTRIBUTEURS INTERNATIONAUX Jet Expo is the only exhibition in France devoted to textile care. For the 6th edition, Jet Expo is...|
We’re absolutely delighted to have been selected as shortlisted candidates at The Laundry & Dry Cleaning Awards (The LADAs) 2017 in the following...|
The cleaning and care of our clothes is a universal experience, yet how much thought do we give it? The Laundry Pile: Materials,...|
Pay attention at the back! We’ve spent many years developing an impressive range of British-made professional laundry and textile care products. Formulated, tested...|
GOT A LOT O’ LAUNDRY TO DO? “You’re the greasiest thing I’ve seen, But we’ll get you so doggone clean. Ain’t you got...|
LAUNDRY & CLEANING NEWS, AUGUST 2017 Everyone should know, so go and tell your mother… Laundry & Cleaning News with Ideal on the cover (again)...|
We made a new animation! STARCH ME UP As the British experts in professional laundry & textile care, we can help you with...|
LAUNDRY & CLEANING NEWS, APRIL 2017 Everyone should know, so go and tell your mother… Laundry & Cleaning News with Ideal on the cover! Yes,...
Here’s a report from the Guild of Cleaners and Launderers Conference, 5th March 2017: The conference had no less than ten speakers covering...|
Welcome We’ve been busy developing a brand new site to make washing on-line smarter, cooler, easier, faster and more enjoyable, whether viewing on...
Ahoy Laundromateys! Set sail with Ahoy – the Ideal range of gentle detergents and finishing agents for clean, fresh and easy professional wet...|
One of the most popular and influential British artists of the twentieth century returns to Tate Britain for his most comprehensive exhibition yet....