About

KALLI’S MAGIC MIX

In 1975 Dr Mike Kalli was asked to formulate a new laundry product for the J Lyons Group. This first foray proved revolutionary, delivering unexpectedly awesome results!
He came away with an immediate order for four tonnes of ‘Kalli’s Magic Mix’ and Ideal haven’t look back…

KALLI’S MAGIC MIX

In 1975 Dr Mike Kalli was asked to formulate a new laundry product for the J Lyons Group. This first foray proved revolutionary, delivering unexpectedly awesome results!
He came away with an immediate order for four tonnes of ‘Kalli’s Magic Mix’ and Ideal haven’t look back…

OFF THE WALL

Ideal is registered in July 1980. Mike knew fully built detergents would boost plant efficiency and ignored those who warned him against competing with the big soapers.
He made the bold decision to formulate and manufacture for himself – to always ensure consistent supply, superior quality and total flexibility.

THE LAB

First to introduce fully built detergents to British commercial laundry, Ideal has always been at the forefront of wash technology trends in the UK, with a fine reputation as innovative detergent formulation experts, while creating products for other suppliers to the industry. The brilliant Ideal research and development lab keeps on innovating today.

WE'VE GOT CHEMISTRY

In 2008 Mike is joined by his son, Phillip. Together, they have chemistry, passion, a sense of fun and a drive for continuous improvement! Not interested in being the biggest, their aim is to make Ideal better all the time, to continue a great British manufacturing story for generations to come.

WE'VE GOT CHEMISTRY

In 2008 Mike is joined by his son, Phillip. Together, they have chemistry, passion, a sense of fun and a drive for continuous improvement! Not interested in being the biggest, their aim is to make Ideal better all the time, to continue a great British manufacturing story for generations to come.

PERFECTAMUNDO SERVICE

The highly qualified, smart field team has experience in chemistry, processing, training, servicing and installation of the latest bespoke, accurate and reliable dosing equipment.
They can help with all kinds of processing issues in commercial, OPL or high street textile care operations – from choosing the right product, to helping resolve the most difficult laundry problems.

WASH LOADS OF EXPERIENCE

Ideal has picked up loads of wash chemistry experience through
the years… A manufacturing supplier with chemistry know-how, genuine laundry expertise, loads of freshness, a sense of humour, a history of innovation and a bright future!
We welcome people to look around our factory to see where the products are made and to meet the people who make them.

WASH LOADS OF EXPERIENCE

Ideal has picked up loads of wash chemistry experience through
the years… A manufacturing supplier with chemistry know-how, genuine laundry expertise, loads of freshness, a sense of humour, a history of innovation and a bright future!
We welcome people to look around our factory to see where the products are made and to meet the people who make them.

SUSTAINABILITY

Ideal recently achieved ISO:14001 accreditation and with many more improvements on the way, we’re not stopping there. An ambitious, energetic, multi award-winning manufacturer with a genuine commitment to sustainability, manufacturing excellence and brilliant customer service…

DOSING TECHNOLOGY

Liquids, powders… or both? No problem. Ideal can work with state-of-the-art laundry dosing technology – backed by training, installation and servicing. More importantly, they’ll supply with total transparency. The Ideal Powder Dosing unit is built in Britain and enables large commercials to replace multiple liquids with a single, concentrated powder. They can train designated staff in laundry technology and effective equipment maintenance –providing bespoke training courses and interactive test manuals for washer-extractors and tunnels.

THE IDEAL TEAM

Ideal is proud to be independent, family-run and going strong! It still formulates and manufactures all products at the factory in Finedon – amongst the bright yellow rapeseed fields of Northamptonshire. Perhaps it’s Ideal’s brilliantly diverse team that makes it so unique. At Ideal, we don’t believe that bigger is better. We think better is better. We are interested in being transparent, flexible, fast and nice to work with. That’s important.

THE IDEAL TEAM

Ideal is proud to be independent, family-run and going strong! It still formulates and manufactures all products at the factory in Finedon – amongst the bright yellow rapeseed fields of Northamptonshire. Perhaps it’s Ideal’s brilliantly diverse team that makes it so unique. At Ideal, we don’t believe that bigger is better. We think better is better. We are interested in being transparent, flexible, fast and nice to work with. That’s important.