Meet the unique family-run laundry, textile care, hygiene and cleaning product manufacturer with high hopes and unrivalled enthusiasm.

For those who don’t already know, my dad, Mike Kalli, disrupted the traditional commercial laundry detergent industry as a handsome young chemist in the late 1970s. Taking it a step further, he made the brave (some say crazy) decision to formulate and manufacture the products himself, going head-to-head with the ‘big soapers’ of the time. He wanted to ensure consistent supply, quality and total flexibility… and knew he could do it better.

And so Ideal was founded in 1980. Since then, it’s been a long, bumpy and thoroughly rewarding road. Without any outside investment or external shareholders to satisfy, Ideal’s growth and excellent reputation for high quality professional laundry detergents and cleaning products has been entirely organic.

What we’ve learned over the years, is that you have to keep improving. Whilst we’ve never been interested in being the biggest supplier, we do want to make Ideal better all the time, to continue our great British manufacturing story for generations to come. This drive for improvement and innovation is our mission: small innovations, everywhere we can, all the time.

Phillip Kalli, Managing Director



Walk into the robust mid 20th century factory building, tucked away from the main road, on the outskirts of Finedon, surrounded by the bright-yellow rapeseed fields of Northamptonshire, and you’ll notice some impressive changes are taking place…

As the morning sun pours in through the skylights, one of the production team is checking an order on the loading bay, whilst another programs the pallet wrap machine. A gleaming electric pallet lifter rolls quietly between the neatly organized warehouse racking, ready to load a line of waiting articulated lorries with bulk containers of laundry detergent, starch, ancillaries and specialist textile care products. Formulated, manufactured and packaged on the premises, Ideal’s products are delivered to customers all across the UK, Europe – and increasingly much further afield!


Ideal has built a reputation as the independent British expert in professional laundry and cleaning chemical manufacture through experimentation, hard work and demonstrating the efficacy of formulations in the field – working in consultation with the folks who use the products. Today they supply some of the biggest and best independent laundries in the UK, along with textile care specialists, top hotels, restaurants and a growing range of exciting white label projects.

We’re confident that when it comes to high quality detergents, we can give anyone a run for their money. Contact hello@idealmanufacturing.com




A modern range of carefully designed high quality cleaning and hygiene products available under the Ideal brand or own label: for dishwashing, carpet cleaning, floor care, surfaces, washroom hygiene and more.



High quality professional vehicle cleaning, detailing and maintenance products for own label or direct supply: from glass, engine and bodywork cleaners to waxes and detail dressings, interior polishes and upholstery shampoos.



First to introduce fully built detergents into British commercial laundry, our lab continues to innovate. Our products include laundry liquids, powders, emulsifiers, starches, boosters, specialist textile care detergents and more.

Own Label


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