THE IDEAL TEAM
Our smart, vibrant & proactive team will help deliver the complete own label product solution. We create bespoke own label laundry, textile care & eco cleaning products for brands, businesses and start-ups. We formulate. We test. We manufacture. We pack. We deliver.
We employ only the best people we can find to get to grips with your project brief – online, on the phone or face-to-face. You’ll have a dedicated technical person to guide you through the whole experience.
We’ll take as long as necessary to make sure that every detail has been considered so that your product is exactly right before it goes into production in our factory.
You’ll soon notice that we are most interested in overcoming challenges and building long-term relationships rather than quick sales.
Our team can also help with:
– FORMULATION & NEW PRODUCT DEVELOPMENT
– FORMULATION TWEAKS
– RESOLVING STABILITY ISSUES
– PRODUCT TESTING & BENCHMARKING
– CLP LABELLING
– PREPARING INGREDIENTS LISTS, MSDS & ON-PACK CLAIMS
– TECHNICAL LABEL INFO & USAGE INSTRUCTIONS
– APPLICATION FOR RELEVANT ACCREDITATIONS SOUGHT
– PACKAGING INSPIRATION
– PRINTED LABEL SOURCING
– PROJECT PLANNING & COSTING
THE IDEALAB LAB
First to introduce fully built detergents to British commercial laundry, Ideal has always been at the forefront of professional wash technology trends in the UK, with a fine reputation as innovative detergent formulation experts. The brilliant Ideal research and development lab keeps on innovating today.
Safe, durable, well equipped modern lab constructed using the latest sustainably sourced Trespa Toplab™ Plus scientific worktops.
Poured resin floor.
Separate dedicated batch production test laboratory.
WE’VE GOT CHEMISTRY
3 x PhDs
4 x MChem/MSci STEM graduates
1 KTP research associate
Working association with University of Northumbria
More than four decades of formulation experience
WISH YOU WASH HERE
On-site R&D ‘Washeteria’ with the latest programmable washing machines, IOT ready automatic dosing and modern finishing equipment – ready to put the latest laundry & textile care formulations to the test.
WHAT WE MAKE
We’ve developed responsible cleaning products for loads and loads of applications; from modern textile care ranges for start-ups to professional laundry detergents for major players. From eco household cleaning liquids for brands to concentrated powders that help reduce packaging waste. From designing niche solutions for difficult cleaning challenges to formulation tweaks to existing products. We’ve got chemistry.
This is the IDEALAB consultation studio at Atlas House, Finedon, Northamptonshire. Come for a coffee, meet the team and we can start the conversation.
Although rooted in chemistry, we are also interested in good design. Less, but better. That way the products are not burdened with non-essentials. It goes without saying that we are therefore fans of Dieter Rams. The consultation studio is fitted with Dieter Rams Universal 606 shelving system from Vitsoe, made in Leamington Spa and vintage Frank Guille Kandya industrial stools sourced second-hand from nearby.
The consultation room showcases some of our own products and our most recent white label product launches, whilst offering a collaborative, modern work-ing space for project briefings, sampling and discussion.
Get acquainted with the own label process from formu-lation, testing, accreditation, packaging & manufacture.
We can talk about chemistry, packaging options or work our way through the extensive fragrance library. We’d love to show you around.
GOOD DESIGN IS INNOVATIVE.
GOOD DESIGN MAKES A PRODUCT USEFUL. GOOD DESIGN IS AESTHETIC.
GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE.
GOOD DESIGN IS UNOBTRUSIVE.
GOOD DESIGN IS HONEST.
GOOD DESIGN IS LONG-LASTING.
GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL.
GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY. GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE.
– Dieter Rams
12 GUIDING PRINCIPLES FOR RESPONSIBLE FORMULATION CHEMISTRY
- Prevent Waste
- Functional Economy
- Safer Manufacturing
- Design Benign Products
- Safer Sustainable Builders
- Energy Efficiency
- Renewable Feedstocks
- Reduce Derivatives
- Prefer Multifunctional Materials
- Ecolabel Biodegradability Criteria
- Product Stewardship
- Right First Time Manufacture
NOTHING CHANGES IF NOTHING CHANGES