In March, Ideal was selected as ‘Maker of the Month’ by the Made in Britain campaign. Here’s what John Pearce CEO Made in Britain had to say about us,
Marketing your business can be challenging, especially when your product has to compete on a highly technical level. Since 1980, Northamptonshire-based Ideal have been making innovative chemical solutions for a host of industries worldwide, with an emphasis on high performance, professional laundry. Their approach to social media and joining the madeinbritainhour forum on Twitter every Thursday at 13:00 with the “cool chick” animations, is a lot of fun and creates instant brand recognition. They’re also making the most of the marque on products, packaging and advertisements.
John Pearce CEO Made in Britain