Holiday Opening Times

Eat, drink and be messy. Tomorrow we wash & dry. Here’s the Ideal holiday opening times for the festive season: We close Friday 22 December 2023 We open Tuesday 2 January 2024 at 9am (we won’t be processing orders between those dates!) Last despatch for delivery before the holidays: Thursday 21 December for delivery Friday … Read more

Michael makes the Top 100

Alright! Big news from Birmingham. Our Chief Chemist, the imperturbable Michael Manktelow has made it into The Manufacturer Top 100 as a Young Pioneer in the Class of 2023. Congratulations Michael! He looked cool picking up his award on Wednesday 7 June at the gala reception at the NEC. Michael’s no stranger to the ‘City … Read more

Knowledge Transfer Partnership

Dr Andrew Duckworth has been working in the corner of the Idealab for the last three years. He’s been exploring exciting new technologies that could soon be applied in the laundry industry for the first time! Andrew’s role as a KTP associate brings together, on a shared brief, the excellent chemistry department at Northumbria University … Read more

Vicky makes the Top 100

Manufacturer Top 100 2020

We’re so pleased to let you know that our Development Chemist, Vicky Lovegrove has deservedly made it into The Manufacturer Top 100 cohort for 2020, as a Young Pioneer for her brilliant R&D work at Ideal over the last year. Also, for bringing calm, order, efficiency, good humour & her own particular brand of North Warwickshire … Read more

Ideal wins Innovate UK Grant

Update from the Ideal Lab Earlier this year, in the midst of the first UK lockdown in response to the Covid-19 pandemic, our  bright technical team were busy researching genuinely industry-changing solutions for a brighter, cleaner & better future for laundry. With the industry seeing an unexpected and significant downturn (due to the restrictions placed … Read more


The ISO 14001 standard is a big deal to us here at Ideal. So, that means we are all absolutely thrilled to have been re-certified for 2021 after a pretty intense audit during what’s been a tumultuous year for our industry and we don’t mind admitting – a pretty stressful one for our business! The … Read more


This week the factory crew at  HQ have installed new energy-efficient LED lighting in the liquid production area of the factory, reducing nearly 2,500kg of CO2 per annum, based on British LED calculations (compared with old-fashioned flourescent tube lights). That follows our switch to Bulb (the renewable energy provider) offsetting about 26 tonnes worth of … Read more


We’re delighted to announce that Ideal Manufacturing Ltd is now an accredited Living Wage Employer! We are really proud of this, especially right now. This means that every member of the team working for Ideal Manufacturing Ltd will earn a real Living Wage. That’s something to be proud of, particularly in the East Midlands, a … Read more

Macmillan Cancer Support Bake Off 2020

This year, the winner of the socially distanced (bring your own fork) Ideal Bake Off 2020 for Macmillan Cancer Support was Annie. Proving, yet again, that good baking = good chemistry! Annie’s C-19 aware individually portioned baked raspberry cheesecakes fought off fierce competition this year from Vicky (the defending champion) who weighed in with a … Read more

Linen in the time of Corona

We were recently invited to contribute to an article that was published in the July/August edition of LCNi (Laundry & Cleaning News International) about the latest chemical developments to ensure linen disinfection across all sectors. Here’s our contribution: “The demand for disinfection isn’t new. It’s been with us for the longest time, mostly because it’s … Read more

A Film About Ideal

This is the 40th year of Ideal Manufacturing Ltd. Infact, we were incorporated 40 years ago today! Can you believe it? We’re only just getting started. It’s not quite turning out the way we expected, but nothing ever does. Turning 40 doesn’t mean we’re all gonna take up golf, wear driving gloves or start the … Read more

David Retires

This is David Goodger’s last day at Ideal, after 38 years with us. That kind of loyal, long-term service is so incredibly rare nowadays. David is written into the history and the very foundations of Ideal, the products we make and wherever we go from here. It’s blue plaque status. It all started back in … Read more

Stay home. Protect the NHS. Save lives

From today we will be temporarily suspending production until it’s safer to reopen. These are unprecedentedly difficult times. We feel for our team, for all of our customers and fellow independent businesses. It’s tough out there. The situation is grave and the response critical. We want to play our part in helping to reduce transmission … Read more

Covid-19 Update

These are anxious times. As the COVID-19 pandemic continues to spread we are taking additional safety measures in line with WHO and government advice to protect our team, their loved ones and our customers, partners and suppliers to help slow transmission of the virus. THE SITUATION IS GRAVE. THE RESPONSE IS CRITICAL. We will do … Read more

Sustainability in Textile Care Committee

We’re proud to be one of the founder members of The STCC (Sustainability in Textile Care Committee). Formed over a year ago, the committee is made up of a handful of proactive representatives from conscious textile rental & laundry companies along with experts in associated fields including suppliers of garments, linen, cleaning products & services. … Read more

Xmas Jumper Day 2019

It’s the most wonderful time of the year… That time when everyone at Ideal HQ unfolds their finest festive knitwear (no need to buy anything new), ready to be hand washed or wet cleaned using only the best quality British made laundry detergents (naturally), in time for Christmas Jumper Day 2019 on Friday 13th December! … Read more

IDEALAB at White Label Expo

It was brilliant to meet everyone who came to visit The IDEALAB stand at White Label Expo, ExCel, 27-28th November. Here’s Annie, Own Label Manager and Jonny, Field Chemist looking cool before the show opened! Got a project in mind? We’ve developed responsible eco cleaning products for loads of applications; from modern textile care ranges … Read more

Heroes don’t always wear capes!

Top 100 Manufacturer 2019

We’re thrilled to see Chris Anniwell, our Production Manager named in The Manufacturer Top 100 2019 report, recognising the UK’s most inspiring & influential individuals in manufacturing. Chris has been chosen as one of the unsung heroes of manufacturing – and he really is. Go Chris! You can download the whole 2019 report here.   … Read more

Ideal receives Green Award

We’re SO proud to have received The Green Impact Award at The Laundry & Dry Cleaning Awards (The LADAs) on Thursday 7th November 2019. Now in their fifth year, the LADAs have become a major highlight in the calendar for us. The awards are designed to recognise responsible business, inspiring individuals, great service and brilliant … Read more

Ideal X Dositec Sistemas

Ideal was the first to introduce auto dosing equipment into British commercial laundry. Today, the Ideal engineering team continues to research, test and evaluate the very best technology available so that we are able to offer the most flexible, reliable and efficient dosing systems. Our bright team has experience in all types of laundry processing. … Read more

Clean Surf Wet Cleaning

A BETTER WAY TO CLEAN WITH VERSATILE EQUIPMENT, COOLER CHEMISTRY AND SIMPLE PROCESSES CLEAN SURF wet cleaning combines the best cleaning power and efficiency with a genuine commitment to sustainability. This exciting laundry partnership brings together GIRBAU, with more than half a century of experience manufacturing innovative laundry equipment and IDEAL with their eco-responsible wet … Read more

Go Jonny Go Go Go

Massive congratulations to Jonny, one of our brilliant Field Chemists, who triumphed in the Richmond Marathon on Saturday! He came in second overall, not too far behind a Team GB athlete and smashed his personal best. He came home in under 2 hours 44… safely within Boston Marathon qualifying time! That is truly incredible running … Read more

Ideal at Girbau GEX

The newly opened and genuinely inspiring Girbau Experience Centre (GEX) at their headquarters in Vic, in the Barcelona Province, Catalonia is a unique space in which to discover Girbau’s latest laundry innovations first hand. At the Girbau Experience Centre, you’ll find the latest advances & witness the fruits of some exciting collaborations. The GEX is … Read more

The New Ideal laboratory

Introducing, the brand new Ideal laboratory. We loved the time worn solid wood benches & heaving cupboards from our old laboratory… lots of magic took place on those surfaces and they reminded us of heating pennies over a bunsen & dropping them through our school exercise books on the last day of term in chemistry … Read more

Another fine mezz!

This winter we built a new mezzanine at the Ideal factory. Following on from the installation of new sky lights, new racking, LED lighting, electric pallet lifters and a new powder extraction system, we’ve continued our commitment to improvements by extending the packing area onto a new mezzanine. Surrounded by the bright yellow rapeseed fields … Read more

Ideal x Tharawat Interview

Tharawat Magazine Feb 2019

This Spring, the story of Ideal will be featured in Tharawat Magazine. You can read a short excerpt here. During the interview, we were asked about the foundation of Ideal and how we’ve evolved as a family-run independent manufacturing company. We discussed how, in recent years, we’ve focused on a commitment to responsible supply, sustainability and … Read more

We are PCR

ISO 14001 & ISO 9001, single use plastic

A few years ago, we realised that even though we cared about environmental sustainability, we weren’t doing enough to demonstrate it. Since then we’ve made a number of changes at Ideal in an effort to align our actions with our values for environmental sustainability in a bid to eliminate single use plastic. That decision has … Read more

Eco Laundry Powder Trial

We need you! Eco Laundry Powder Trial We are looking for 5 small independent UK laundry sites who are willing to take part in an exciting eco laundry powder trial in February 2019. To conduct the eco laundry powder trial, we’ll be offering four weeks of Ideal professional laundry powder detergent for free to each … Read more

SME Nationals

As well as being finalists in the Green Award category, we were really delighted to be announced as runner-up in the Best Website category at The SME National Business Awards, hosted on Friday 7th December at Wembley Stadium in London. 2018 is the second year of the SME National Business Awards, which were established as … Read more

Seasonal Opening Times

It’s that time again. We’re here to make you aware of our Seasonal Opening Times for Christmas and New Year, to ensure you’ve got all you need for the festive period! This year our factory will be closing on Friday 21st December 2018 at 5pm and will re-open on Wednesday 2nd January 2018 at 8am. We’ll be unable … Read more

The Manufacturer Top 100 2018

This year, we’re delighted to announce that Ideal Development Chemist, Dr Alexander Papiez has been named in The Manufacturer Top 100 2018 report. The Top 100 recognises the UK’s most inspiring and influential individuals working in manufacturing. Alex has been selected as a ‘young pioneer’. He joins Ideal’s Founder Dr Mike Kalli and Managing Director … Read more

The Method Soap Factory

Method Factory in Chicago

In late September, as part of the Future of Surfactants Summit North America, our development chemist Dr Alex Papiez and I were given the opportunity to visit the LEED platinum-certified Method factory in Chicago, where they are setting new standards for making household cleaning products. I’ve been fascinated by the inspirational Method story ever since they … Read more

The LADA they come!

Congratulations to Michael Manktelow, our deserving (and humble) winner of Trainee of the Year at the fourth annual Laundry & Cleaning Today LADA Awards, held at Mercedes-Benz World in Surrey on November 1st. We are all absolutely delighted for Michael who has consistently demonstrated integrity, diligence, decency and a willingness to learn – his pleasant manner … Read more

Ideal X Ghidini Spotting Demo

  Here’s a technical spotting demonstration by the award-winning Chris Francis, using the Ideal Professional Spotters on a Ghidini GB-S88C spotting table at ExpoDetergo, Milan in October 2018. Filmed by our friend, Nicola Tignonsini. The Ideal Spotters are available in a comprehensive kit of professional stain removers in 250ml applicator bottles. • This includes all the … Read more

Ideal at ExpoDetergo Milan

The Ideal Shop'N'Wash, ExpoDetergo Milan

Four years on and the #LinenPreservationSociety – this time made up of Michael, Hannah and Phillip – headed for Milan by road… all the way from Finedon, Northamptonshire. We set out very early on 17th October, catching the first Eurostar of the day before winding our way down steadily through France. As the sun dropped … Read more

Sock Story

Sock Story by Eleonora Marton & CK Smouha is out today! This beautiful hardcover children’s book is illustrated by our good friend, the amazingly talented Eleonora Marton, and published by Cicada Books and it’s all about washing, which means we all love it here at Ideal HQ! Sock Story tells the tale of a couple of … Read more

Whirled in Motion… World Cup Russia 2018

  You’ve got to hold and rinse But do it at the right time It can be slow or fast Get to the washing line…   They’re always filthy and dirty So suspend and extract We know the best way to wash them To get the freshness back…   Out-wash me if you can ‘Cos … Read more

We’re going to Wem-ber-ley!

Que Será, Será, whatever will be, will be… We’re going to Wem-ber-ley! The National Family Business Awards, organised and hosted by Family Business Place (FBP) have a growing reputation for discovering and recognising the most outstanding family businesses throughout the UK and Ireland. The NFBAs are the UK and Ireland’s only awards dedicated to family businesses. From small local retailers to … Read more

The Cobbler Classic

Cobbler Classic

On Saturday 9th June the 2018 Ideal Wash Cyclists took on the local Cobbler Classic Sportive. Taking its name from the shoe-making history of its Northamptonshire surroundings, the Sigma Sports Cobbler Classic took the Wash Cyclists through some beautiful sights along an undulating cycling route that never levels out. Starting early on a chilly Saturday … Read more

Wet Cleaning at The Washeteria

Here’s a film by the charming Nicola Tignonsini (in association with Ghidini Benvenuto and Girbau UK) to give you an idea of what to expect when you visit the Washeteria at Ideal HQ. It also features a few words from some of the lovely launderers and textile care professionals who came along to our most recent … Read more

Interclean Amsterdam

Earlier this month we took a road trip to Amsterdam to visit Interclean, the largest professional cleaning exhibition in the world and a major international networking platform for the global cleaning industry. Running from 15th – 18th May, Interclean is billed as one serious cleaning show – and we didn’t want to miss it. A truly … Read more

Go wild in the aisles! #CleanEx2018

Clean up in aisle two! Ladies and Gentlemen, welcome to the Ideal Shop ‘n’ Wash. Laundry, wet cleaning & textile care products – direct from the factory. Thank you for shopping with us today. CleanEx2018 is the only exhibition dedicated to the laundry and textile care industry in the UK. Once again, it took place in the … Read more

Visiting Girbau Experience Centre (GEX), Barcelona

I was very fortunate to be selected as part of the 2018 WCL Travelling Scholarship, hosted by Girbau (9-12 April). Other than the great company, productive discussions, knowledge sharing, seafood and sightseeing – the real highlight was a tour of the newly opened and genuinely inspiring Girbau Experience Centre (GEX) and the Girbau factories – at … Read more

Smells Like Clean Laundry

Laundry getting you down? Nevermind… “We’re reputed, advantageous Here we are now, with destainers […] Undisputed innovators Here we are now, bulk containers Hello. Hello. Hello…” BRIGHTER We were first to introduce fully built detergents to British commercial laundry, our brilliant r&d lab just keeps on innovating. COOLER Independent, family-run and going strong. We still formulate … Read more

Hanging A Masterpiece

We’re delighted to see a few of our specially commissioned limited edition laundry risograph prints, illustrated by Eleonora Marton and printed by Marc The Printers featured in the Risotto Studio Spring #risoroom exhibition at The Lighthouse in Glasgow. Demonstrating the versatility of the risograph print! You can get a copy of our laundry riso prints … Read more

Shop ‘N’ Wash at CleanEx

Step right up… Everyone’s a winner. Bargains galore. That’s right, you need laundry detergent? We’ve got laundry detergent. No muss, no fuss. Skip the middle man. Don’t settle for less. How do we do it? How do we do it? Volume, volume, turn up the volume! Yes, for one weekend only… Fill your laundry basket … Read more

Introducing FILL

We’ve launched a new stand alone website for our FILL range of eco cleaning and laundry products, now available for home and professional use. Take a look! Fill products are designed to work great, look cool & reduce plastic packaging waste. We make everything ourselves, at our own family run factory in Northamptonshire with real … Read more

Ideal x CINET online-learning

ideal manufacturing e-textile knowledge

We are proud members of CINET (Comité International De L’Entretien du Textile) – the international umbrella association for professional textile care (PTC). As part of the global community dedicated to best practices in PTC, we’ve collaborated with CINET to develop an online learning platform for laundry and textile care professionals. Click the link below to visit the … Read more

Ideal achieves ISO 14001

ISO 14001 & ISO 9001, single use plastic

We’re delighted to announce that Ideal has now achieved ISO 14001, as part of our ongoing commitment to drive environmental improvements. This follows the achievement of ISO 9001:2015 which highlights our commitment to providing a high level of customer satisfaction and demonstrates the existence of an externally audited quality management system. What is ISO 14001? … Read more

Meet The Makers at StartUp 2018

It was totally inspiring to be a part of StartUp 2018 this year, the UK’s biggest start-up event. Taking place on Saturday 13th January, with a new location at Queen Mary University in East London, the capacity at StartUp this year was doubled, to include more than 2000 seats, across 10 stages! We were invited … Read more

Seasonal Opening Times

Hang on folks, we’re nearly there! Meanwhile, we’d like to make you aware of our Seasonal Opening Times for Christmas and New Year, to ensure you’ve got all you need for the festive period. This year our factory will be closing on Friday 22nd December 2017 at 12 noon and will re-open on Tuesday 2nd January 2018 at 8am. We’ll be unable … Read more

Grease Frightnin’

Laundry: I got spills, they’re multiplying. And I’m losing control. ‘Cause the powder, they’re supplying. It’s un-edifying! Ideal: You better shape up, ‘cause you need a man(ufacturer)… GREASE FRIGHTNIN’ If you want to take on heavy grease and grime you’ll need a professional emulsifier and a good built detergent containing an oxygen release product for neutralising residual … Read more

The Manufacturer Top 100 2017

We’re delighted to announce that our founder, Dr Mike Kalli and Managing Director, Phillip Kalli have both been named in The Manufacturer Top 100 2017 report! The Top 100 recognises the UK’s most inspiring and influential individuals working in manufacturing. Mike has been highlighted as one of the top 20 exemplars in British manufacturing for … Read more

Ideal Host Made In Britain Workshop

Made In Britain Workshop Helping Britain’s Manufacturers Sell More With One Marque We hosted our first Made in Britain workshop at our factory in Northamptonshire on Wednesday 22nd November, and we had a wonderful day at Ideal HQ. Thanks very much to MadeinBritainGB & all the lovely makers who came to visit & share their stories. We … Read more

Ideal Wins Best Use of Digital

We are absolutely delighted to have been announced as Winners of the ‘Best Use of Digital’ category at the Family Business Awards 2017 at a glittering black-tie ceremony at The Velodrome, Derby Arena on Thursday 9th November.   The 2017 Winners and Highly Commended in each category were announced in the unique surroundings of The Velodrome … Read more

Ideal also wins Manufacturing Excellence Award!


We are absolutely delighted to also have been announced as Winners of the prestigious Manufacturing Excellence Award category at the Family Business Awards at a glittering black-tie ceremony at The Velodrome, Derby Arena on Thursday 9th November. It was a wonderful evening for Ideal, as the 2017 Winners and Highly Commended in each category were announced in … Read more

Chris Wins Trainee of the Year!

The Laundry & Dry Cleaning Awards 2017 (The LADAs) took place at Mercedes-Benz World, Brooklands in Surrey, on Thursday 2nd November and we were so pleased to see our own Chris Francis amongst the winners – winning the coveted Trainee Of The Year Award. Here’s what Chris had to say when he was interviewed about his win: … Read more

Winning The Green Award at Northants Awards

We are all over the moon to have been presented with the prestigious “Green Award” at The SME Northamptonshire Business Awards 2017 on Wednesday 25th October at The Mercure Daventry Court Hotel. We were even more delighted that our brilliant, long-serving Production Manager, Chris (pictured right – with the beard) was there to collect the … Read more

Ideal wins Sustainability Award in Paris

Hourra! Here’s Rapolas (Export Manager) and Darren (Operations Director), picking up the Trophée JET Expo 2017 du Développement Durable (CINET Best Practice Sustainability Award). Nous Sommes Ideal We were absolutely thrilled to win this prestigious award at JET Expo in Paris. It’s amazing to be recognised for the positive actions we are taking to improve … Read more

Jet Expo Paris

Jet Expo, Paris Expo, Porte De Versailles  Hall 5, Booth E18  14-16 Octobre, 9am – 6pm  À LA RECHERCHE DE DISTRIBUTEURS INTERNATIONAUX Jet Expo is the only exhibition in France devoted to textile care. For the 6th edition, Jet Expo is focused on innovation, introducing the ‘3 Minute Exhibitor Pitch’ and the Innovation Awards. We’ll be there for both! This is our first time exhibiting in Paris and we’re really looking forward to it. We’re seeking international agents and distributors who’d like to work … Read more

Business Time

We’ve also been shortlisted as finalists at the SME Northamptonshire Business Awards 2017, to be hosted at the Mercure Daventry Court Hotel on Wednesday 25th October. What is an SME? SME stands for Small Medium Enterprise. Small and medium enterprises (SMEs) are businesses whose personnel numbers are 250 employees or less (or much less), with … Read more

We Are Family!

Family Business Awards 2017 The Midlands Family Business Awards 2017 are the UK’s only independent not-for-profit awards for family businesses, and probably amongst the best organised and most enjoyable business awards in the UK (in our experience). Established in 2010, the Midlands Family Business Awards is a charitable initiative organised by Nottinghamshire family business The … Read more

The LCN Awards

It’s awards season in the laundry industry… and the LCN Awards 2017 look set to be another highlight in the textile service industry calendar, with the black tie Awards dinner on Thursday, 19th October – held at the De Vere Grand Connaught Rooms (it’s nice there, take a look!) in the heart of London’s West End. … Read more

Laundry & Dry Cleaning Awards 2017

We’re absolutely delighted to have been selected as shortlisted candidates at The Laundry & Dry Cleaning Awards (The LADAs) 2017 in the following categories: Green Impact Award Most Innovative Award Best New Product Award  (FILL) Training & Education in the Workplace We’re even more chuffed to have two members of the Ideal team recognised as … Read more

The Laundry Pile at London Design Festival

The cleaning and care of our clothes is a universal experience, yet how much thought do we give it? The Laundry Pile: Materials, Meanings and Mundanities of Everyday Life will explore laundry and clothing based practices as part of London Design Festival and includes an exhibition, book launch and multidisciplinary panel discussion featuring Ideal development … Read more

Made In Britain Workshop

Meet The Maker Workshop

As proud members of the ‘Made In Britain‘ campaign, we’re delighted to announce our partnership with Made in Britain as part of their new series of ‘Meet The Maker’ workshops, hosted at member factories. Our mid-century factory in Northamptonshire has been selected to host one of the workshops in November and we can’t wait to … Read more

Spin Class

Pay attention at the back! We’ve spent many years developing an impressive range of British-made professional laundry and textile care products. Formulated, tested and manufactured in our factory in Northamptonshire and proven to overcome even the toughest commercial laundry problems. We can optimise your wash process to help you achieve the best possible results. Just … Read more

Waste Water Treatment Plant

Captain’s log, stardate 8817.11… A bespoke water treatment plant has been installed at Ideal HQ. The purpose: to reduce environmental impact. We are monitoring closely… With ethical and sustainable practices very much at the top of the agenda, we have designed, built and commissioned a bespoke on-site water treatment plant that looks to reduce the … Read more

Ready to print!

Status: installed…. Print heads, label lovers – the news you’ve all been waiting for. Here’s a sneak peak of our brand new modern digital print solution, recently installed at Ideal HQ. We can now provide the very latest high quality digital print, laminate and finishing. It’s fun to print with the CMYK! Own label printing … Read more

Wash ‘n’ Roll

GOT A LOT O’ LAUNDRY TO DO? “You’re the greasiest thing I’ve seen,  But we’ll get you so doggone clean.  Ain’t you got no heart, to wash an’ fold your gear? Why do you keep on waiting?  Why don’t you start co-operating?  ‘Cos the things I say are things you’ll want to hear…” THAT’S ALL … Read more

Making It Better In Britain

LAUNDRY & CLEANING NEWS, AUGUST 2017 Everyone should know, so go and tell your mother… Laundry & Cleaning News with Ideal on the cover (again) Yes, we’re delighted to be featured on the cover of the August edition of LCN, with a double page spread pp14-15 ‘Making it better in Britain’. Go take a look now…

Straight From The Factory

Here’s our latest animation ‘Straight From The Factory’ inspired by Andy Warhol and illustrated by the London based illustrator Eleonora Marton. You can now order brilliant laundry and cleaning products on-line, to be delivered to your premises – direct from our factory in Northamptonshire. You can watch all of our laundry gifs here. Inspired by … Read more

Starch Me Up

We made a new animation! STARCH ME UP As the British experts in professional laundry & textile care, we can help you with all kinds of product or processing issue in commercial, on-premise or high street textile care operations – from choosing the right starch, to helping resolve common laundry problems. Download our helpful guides, … Read more

Winning at Wembley

On Saturday 15th July, over 350 family businesses gathered at Wembley Stadium for the annual National Family Business Awards. The awards were set up to recognise exciting, innovative and longstanding family businesses. With over 3 million family firms in the UK, the competition was going to be stiff. Drum roll… BEST BUSINESS TO WORK FOR This year … Read more

Race The Sun

NEEDLES AND PAINS Friday 7th July. After co-ordinating plans with military precision, the Ideal Wash Cyclists finally rendezvoused at our secluded hideaway on the Isle of Wight. Cutting through the pre-race tactics (and never one to sit still for long) my dad starting cooking. While my dad got to work on the mother-of-all-spaghettis, a few of … Read more

On The Marque

[ux_image id=”2945″] On The Marque We are delighted to see Ideal Ahoy Wash featured in the brand new 2017 Made in Britain Brand & Marque handbook. Made in Britain works to unite, support and promote all manufacturers and the entire British manufacturing sector within the UK and around the world.  

Spot the difference

LAUNDRY & CLEANING NEWS, APRIL 2017 Everyone should know, so go and tell your mother… Laundry & Cleaning News with Ideal on the cover! Yes, we’re delighted to be featured on the cover of the April edition of LCN, with a double page spread pp12-13.    

Creativity, Innovation & Inspiration

Here’s a report from the Guild of Cleaners and Launderers Conference, 5th March 2017: The conference had no less than ten speakers covering a variety of subjects and many showed creative links to other papers throughout the day […] The third speaker was Phillip Kalli, from Ideal, who titled his paper “Creativity, Innovation and Inspiration” … Read more

Coming soon…

Launching in April 2017. FILL Eco cleaning products. No dyes. Refillable glass. Screenprinted not labelled. Supplied in bulk. Direct from the maker. Made in Britain. We first had the idea to create our very own eco refill range of household cleaning products back in 2011. It’s taken us a long time to get to this … Read more

Maker of the month

In March, Ideal was selected as ‘Maker of the Month’ by the Made in Britain campaign. Here’s what John Pearce CEO Made in Britain had to say about us, Marketing your business can be challenging, especially when your product has to compete on a highly technical level. Since 1980, Northamptonshire-based Ideal have been making innovative chemical solutions for a host … Read more

Washing On-Line

Welcome We’ve been busy developing a brand new site to make washing on-line smarter, cooler, easier, faster and more enjoyable, whether viewing on a tablet, smart phone or PC/Mac. If you have any problems with login, please don’t hesitate to mail us at      Scroll Up, Scroll Up Spend some time browsing the … Read more

Shipshape & Blissful

Ahoy Laundromateys! Set sail with Ahoy – the Ideal range of gentle detergents and finishing agents for clean, fresh and easy professional wet cleaning. Simple to use, brilliant results and great value – available direct from an independent family run British manufacturer. Shiver Me Tumblers Want to find out more about wet cleaning with Ideal … Read more

Business card time

Our incredible in-house artist, Eleonora Marton created this brilliant series of new business cards for the Ideal team. Each team member selected their own garment (one that best represents them, their area of expertise, character, favourite item of clothing or something that best represents their function within the business). Eleonora illustrated each garment, and the … Read more

A Bigger Wash

One of the most popular and influential British artists of the twentieth century returns to Tate Britain for his most comprehensive exhibition yet. Like oil painting, there’s an art to clean laundry. Knowing the chemistry is essential to achieving the best finish for your work. Meanwhile, here’s our tribute to the new David Hockney exhibition … Read more

Seasonal Opening Times

Hello. We’d like to make you aware of our Christmas and New Year opening times, to ensure you have everything you need over the festive period. Our office will close on Friday 23rd December 2016 at 12 noon and re-opens on Tuesday 3rd January 2017 at 8am. We’ll be unable to receive or process any … Read more

Do the Bosch-a Nova!

Team GB cleaned up at the Rio Olympics with an incredible load of medals… When it comes to Mojitos, exciting Brazilian rhythms, beach volleyball and swaying palms you might be better off on Copacabana Beach but if you’re looking for professional high quality GB-made laundry and textile care products, we’ve got the drums that’ll keep … Read more

Now for something completely different

We’re delighted to be on the cover of the August issue of Laundry & Cleaning News. As the first company to introduce fully built powders, fully built liquids and then the first company to introduce auto dosing equipment into British commercial laundry, Ideal has always had an inclination to try different things to seek out … Read more