This Spring, the story of Ideal will be featured in Tharawat Magazine.
You can read a short excerpt here.
During the interview, we were asked about the foundation of Ideal and how we’ve evolved as a family-run independent manufacturing company. We discussed how, in recent years, we’ve focused on a commitment to responsible supply, sustainability and transparency. We talked about building an e-commerce platform and the challenges this poses, along with our unusual in-house marketing strategy. We were asked to explain our decision to make the Ideal factory in Northamptonshire into a living laundry showroom! We laughed about some of the challenges we’ve faced along the way, and spoke about our plans for the future.
For the past 8 years Tharawat Magazine has covered the stories and lessons from family businesses and entrepreneurs around the world. With a quarterly print issue and daily online content, they provide inspiration to more than 3 million readers a year. Tharawat Magazine sets out to inspire family businesses and entrepreneurs around the world, with story-telling and best practice through every step of their journey as they start, grow, and sustain their companies.
Tharawat also have a podcast, where Magazine Editor-in-Chief Ramia El Agamy podcasts about all things family business, from freewheeling conversations to interviews with family businesses and experts. There are lots of stories, interviews, and practical advice on what it takes to grow a family business or company.
You can download it on itunes, stitcher or listen here.
If you’d like to find out more about the history of Ideal Manufacturing, take a look here.
Ideal will be featured in the following issue of Tharawat.
Tharawat Magazine: Marketing and the Family Business – Issue 41, February 2019
Over the past few decades, the influence of transformative technology has radically changed the way businesses interface with consumers. Digital marketing is now so advanced that even exceptional content spread across multiple channels means little if these channels do not interact with each other, let alone consumers in groundbreaking, dynamic and innovative ways.
Successful omnichannel marketing requires businesses establish and maintain a consistent approach across all platforms, both digital and physical. We are kicking off 2019 with a Special Feature exploring the new age of marketing and its implications for family business.
Also in this issue family business stories from Puerto Rico, Germany, the US, the UK, India, Argentina, South Africa and more.